The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

Read More

150+ New LEGO Sets for January 2025 Include Botanicals, Star Wars, Creator, Tudor Modular, Minifigures and More

150+ New LEGO Sets for January 2025 Include Botanicals, Star Wars, Creator, Tudor Modular, Minifigures and More

January 2025 has arrived with more than 150 new LEGO sets, including Botanicals, Star Wars, Creator, Technic, Minifigures and more! And if you use BrickNerd’s affiliate link, you are helping support the LEGO community as you shop.

Read More

LEGO Community Headlines and Highlights for December 2024

LEGO Community Headlines and Highlights for December 2024

December brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.

Read More

LEGO Community Headlines and Highlights for September 2024

LEGO Community Headlines and Highlights for September 2024

September brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.

Read More

LEGO Community Headlines and Highlights for August 2024

LEGO Community Headlines and Highlights for August 2024

August brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.

Read More

Nerdly Turns Eleven: Mega Nerdly Rides Again

Nerdly Turns Eleven: Mega Nerdly Rides Again

Eleven years ago on July 1st, 2013, our glasses-wearing mascot burst onto the scene. The bespectacled red 2x2 brick has since become a symbol for all things nerdy about the bricks. So let's turn it up to eleven to celebrate!

Read More