Influencers and Authenticity: The Impact of LEGO as a Lifestyle

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Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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